How Uber Drives Social and Business Impact with Cause Marketing

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How Uber Drives Social and Business Impact with Cause Marketing

In a few short years, Uber has revolutionized transportation in most major cities around the world. Along the way it has generated its share of controversy. Uber has masterfully used its app and network to build goodwill and brand loyalty via programs such as providing free rides home to inebriated consumers and collecting donations for Goodwill.

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