Humans have always conveyed truths about how the world works and how to behave with mythic stories. This is equally true for brands and organizations, particularly when partnering with a cause. To empower your audiences and call them to a higher purpose, this webinar will explore how business leaders and their cause partners can develop mythic brand stories.

You will learn:

• How brands and causes can see themselves as unfolding epics consisting of many expertly told stories.
• A 5-part strategic approach anyone can use to build a story based brand.
• How ancient myths and Joseph Campbell’s Hero’s Journey formula can lead to iconic marketing success.
• Tips for breaking through the noise and going viral

You Will Receive:

• Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
• A download of the PowerPoint presentation that accompanies this webinar