It’s not getting any easier to persuade consumers that company/cause relationships are authentic and impactful. Armed with insightful new research, Allison+Partners’ Scott Pansky and Katie Malark detail how influencers can make a difference for brands, nonprofits and the cause space overall in this FREE recorded webinar. This includes examples of campaigns using influencers to greatest advantage and tips on how to build success.

You Will Learn:

• How much influencer relations matter for cause marketing
• Top social platforms where people follow influencers
• The factors consumers consider when determining whether to trust an influencer’s recommendation
• How paid influencers impact a consumer’s trust
• What types of content brands should produce to drive audience trust in their cause efforts

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