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Over the last year, many brands have taken large stances around political issues such as racial justice and made groundbreaking commitments for change. With more scrutiny than ever and “cancel culture” looming, how can brands ensure they are truly moving the needle through authentic advocacy? RALLY’s Latia Curry helps us navigate potentially fraught cultural and social terrain to help brands “get it right.”

You Will Learn:

• A framework to assess your own brand’s fluency around a social issue like racial justice
• The 10-point roadmap that will help your brand get to deep issue fluency and meaningful structural investments
• Why it’s important to decouple brand actions on racial justice from marketing actions to build trust and credibility with audiences
• How to build momentum around your brand activism
• When – and how – to go big to make news and embrace disruptive and impactful activities