In 2018, over $486 million was raised in the United States by a group of 79 point-of-sale fundraising campaigns that each raised in excess of $1 million. In total, these programs have raised more than $5.3 billion over three decades.
[bctt tweet=”Over $486 mm was raised in 2018 by the largest point-of-sale fundraising campaigns in the U.S. ” username=”engageforgood”]
Dollars raised by these charity checkout champions increased by 10% from 2016 to 2018, an impressive achievement given the doom-and-gloom of bankruptcy declarations, layoffs and store closings afflicting many brick-and-mortar retailers.
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This year’s report includes:
- An overview of the health of point of sale fundraising amidst a changing retail landscape
- Strategies retailers and their charitable partners are using to keep fundraising high
- The top 5 point of sale fundraising powerhouses
- The most common charity checkout tactics
- Quotes from Domino’s, Pizza Hut, Children’s Miracle Network Hospitals, Grubhub and Lyft
- A comparison over 2016 data
- The causes raising the most money at point of sale
- The retail industries raising the most money at point of sale
- Campaign components including incentives, ask amounts and consumer participation rates
- How round-up is the new darling of point-of-sale fundraising
- The effectiveness of integrating an automated ask into the credit card terminal
- Best practices for point of sale fundraising
- A list of this year’s ‘Charity Checkout Champions’, including amounts raised in 2019
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