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Licensing, Co-Branding Or Co-Venture? Determining Which Strategy Is Right For Your Purpose-Focused Brand

Best Friends Animal Society is on a mission to ensure every animal shelter in the U.S. is no-kill by 2025 with the support of corporate partners. The small-but-mighty corporate development team at Best Friends has evolved their partnership strategy into a diverse portfolio of committed and highly recognized brands like Wellness, Fresh Step, Aldi, Aeropostale, Little Tikes, Ruggable and many others.

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