Access Recording Now (Free for EFG Members)
The power of point-of-sale fundraising lies in asking consumers to donate to a good cause the moment they have their wallet out at checkout.
But what happens when those in-person transactions are happening much less frequently than normal due to a global pandemic?
You pivot, of course!
This webinar highlights some shining point-of-sale fundraising stars that have leveraged available assets and creativity to encourage consumers to continue to donate to worthy causes…even amidst stay-at-home orders and social distancing.
You’ll hear from:
- ALSAC/St. Jude Children’s Research Hospital’s Steele Ford on embracing technology, AI and out-of-the-box thinking to support their corporate partners during an annual ’Thanks and Giving’ holiday campaign that looked very different last year.
- Inspire Brands Foundation’s Stuart Brown on how the 2020 Arby’s Make A Difference Campaign became the most successful fall point-of-sale fundraising effort in the brand’s history by tapping into employee pride and a focus on local causes.
- Macy’s Michelle Hall who will share how the retailer pivoted its iconic ‘Believe’ Holiday efforts to feature an online letter-writing experience for families in 2020 and what their focus for 2021 will be.
