About the Initiative
Partners: Meals On Wheels America + Public INC
Set against a looming government shutdown and federal funding threats, this campaign used the universally relatable frustration of being put on hold to rally millions of Americans to contact Congress in defense of senior nutrition programs, generating the highest donation totals in Meals On Wheels America’s history.
Honored with a Silver Halo in Best Cause Marketing Initiative at the 2026 Halo Awards at EFG2026 in Palm Springs.

