About the Initiative
Partners: UGG + The Loveland Foundation
Launched as Black women entered 2025 facing political tension and documented spikes in burnout, UGG and The Loveland Foundation deployed creator-led storytelling throughout the year to interrupt doomscrolling with narratives of joy, resilience, and community — reaching hundreds of thousands across social platforms.
Honored with a Silver Halo in Best DEIB Initiative at the 2026 Halo Awards at EFG2026 in Palm Springs.