American Airlines Raises $5 Million for Stand Up To Cancer

American Airlines + Stand Up To Cancer

About the Initiative

Partners: American Airlines + Stand Up To Cancer

American Airlines turned its passenger network into a fundraising engine, raising a record-breaking $5 million for cancer research through an integrated campaign spanning in-flight, digital, and loyalty program channels.

Honored with a Gold Halo in Best Cause Marketing Initiative at the 2026 Halo Awards at EFG2026 in Palm Springs.

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