This year, more state abortion restrictions will go into effect than in any year since Roe v. Wade was decided in 1973. Foremost among them, on September 1, Texas Senate Bill 8 (S.B. 8) banned abortion after six weeks. The law allows a neighbor, abusive partner, or even a stranger from out of state to sue anyone who helps someone get an abortion after six weeks — with a $10,000 financial bounty for each successful claim.
S.B. 8 has emboldened lawmakers to introduce copycat laws and on December 1, the Supreme Court will begin hearing arguments on a Mississippi case that threatens the precedent set by Roe v. Wade.
Since September 1, there have been a wide range of corporate reactions on this issue. Planned Parenthood Federation of America SVP of Communications and Culture Melanie Newman, tees up the discussion by providing an analysis of the issue and corporate responses. From there, OKCupid Global Chief Marketing Officer Melissa Hobley and The Body Shop Activism Manager, North America Kasha Huk share why and how they have stepped up.Download Slide Deck