Free Thanks To Sponsorship by Packed with PurposeAccess Recording! (Free)
Integrating inclusive language is integral to building a purposeful brand. When neglected, it can cause serious damage. Yet, integrating this language across internal and external communications doesn’t just happen, it requires continual practice.
In this webinar, Leeatt Rothschild, Founder & CEO of Packed with Purpose, led a powerhouse panel exploring the power of communication and how language can be a catalyst to drive social impact.
Drawing from years of experience in the corporate and nonprofit sectors, Patricia Harris, Social Impact Manager at Best Buy and Perry Yeatman, Head of Corporate for Save The Children, shares insights about the importance of language through wide-ranging examples.
They share what it was like to reframe the public’s perception of a brand during a hostile takeover, how they adopted a corporate lexicon reflecting their DEI commitments and how vital community partners and key stakeholders can be in informing the language your organization adopts.
You will learn:
- A simple action plan to evaluate your current language through research, conversation and analysis
- Why language needs to be consistent when seeking partners, clients and other resources
- The importance of anti-bias trainings as part of corporate volunteer programs
- Why the takeaway is in the process