This webinar is FREE thanks to a sponsorship by Public Good
Access Recording Now (Free)!As if a global pandemic weren’t enough to keep brands on their toes, mass demonstrations against systemic racism and social injustice have added another layer of complexity to what all corporate marketers and communications pros originally had planned for 2020.
Brands that have quickly pivoted to focus on helping and communicating in a specific, proactive way to support consumer demands are the ones that have been rewarded with consumer trust and loyalty. Those who have remained silent have made what many consider to be a critical error.
The third and fourth quarters of the year are likely to deliver continued focus on racial justice, a potential resurgence of Covid-19, one of the toughest hurricane seasons in years and an incredibly polarized political election season.
While chaos abounds and pressures continue to mount, it’s easy to feel overwhelmed and pessimistic.
This free webinar offers you an empowering, more positive outlook on your work as a purpose professional.
Never before has the world seen such turbulent times. But amidst this chaos comes great opportunity for brands to take a leadership position and accelerate consumer trust by focusing on purpose and meaningful, authentic social impact. For nonprofit professionals, a similar opportunity exists to provide invaluable activations and consultation. But focusing on purpose requires a strategic approach as well as a readiness to quickly execute and activate.
In this free webinar, you will discover unique data and insights on how to navigate this new normal, including how to engage in planning around the unforeseen and be proactive and relevant.
You will learn:
- How nonprofits and corporate social impact professionals can maximize their leverage, reach and impact during this unusual time and demonstrate unprecedented value to the C-suite.
- A new paradigm revealing how purpose professionals can influence and convince internal stakeholders to stay the course when crisis persists versus a start-stop approach
- The role consumers want brands to play based on up-to-date analysis and breaking consumer research
- The specific actions consumers are most willing to take when it comes to racial justice and the Covid-19 crisis (and where they overlap) based on actual campaign behaviors
