We’re back with another special edition of Cause Talk Radio in which we feature a deep dive conversation with one of this year’s Halo Award winners.
Megan is joined by Melissa Dueñas, SVP and Director of Communications and Marketing for Leidos and Eric Asche, CMO for The Truth Initiative. They talk about how their partnership focused on widening the conversation about opioid abuse, both among Leidos employees as well as other companies via a CEO pledge and critical metrics and how both partners consider this a marathon, not a sprint.
In addition, the conversation covers the incredible brand expansion that the Truth Initiative made when they decided to tackle the opioid crisis and how corporate partners like Leidos have helped make their vision a reality.
This episode is sponsored by Submittable: a cloud-based submission management platform that makes it easy to accept, review, and select any kind of content.