In this episode of CauseTalk Radio, Megan and Joe talk to Chris Baylis, President & CEO of The Sponsorship Collective, about all things sponsorship! Chris is a leading consultant to nonprofits and businesses on sponsorship and how to build win-win partnerships.
On the show, Megan, Chris and Joe discuss:
- What is The Sponsorship Collective?
- What are the most common mistakes you see causes making when approaching sponsors?
- What are the most common mistakes you see brands making when working with causes?
- Why is audience data important in cause sponsorship? What kind of data should causes be collecting?
- You’ve taken a strong (a controversial!) stance on the sponsorship proposal. Explain your position to us.
- Tell us about the virtual sponsorship conference you have coming up on April 19th.