EFG2021 Program

EFG2021 Program

Detailed Program Schedule

All times listed in Eastern Time

Day 1

Day 2

Day 3

Tuesday, May 25th

Pre-Conference Sessions (11:00am to 2:45pm)

  • For Business Only:
    Gaining Internal Buy-In For Your Social Impact Work     11:00am to 12:30pm​

    Although most public attention is paid to the outcomes of our work, we know that persuading internal audiences to support it is a major part of our jobs. In this session limited to executives from the business sector, we'll explore ways to more effectively enlist allies and participants in our efforts. We'll hear from two colleagues working in very different types of companies and engage in small group discussions to talk shop about this important aspect of our careers.

    Making The Case For Growing Your Social Impact Team​
    Twilio's     Erin Reilly has worked at many companies in social impact including Google, Yahoo, and Nike. Early in her career, she struggled with growing her team to create more impact. At Twilio, Erin changed her approach to advocating for more headcount, ultimately growing a team of 2 to 30+ in 3 years.

    You will learn:
    - How to tie social impact into the core revenue and meaning of your business
    - Tips for hiring the right people to succeed
    - Ways to structure a P&L and position growth opportunities to company executives

    The Best Of Both Worlds: Sales And Social Impact
    Often the toughest nut to crack when it comes to “selling” social impact internally is the sales team. When the pandemic struck, sales teams at Kellogg became more interested in the company’s “Better Days” food security initiatives. Stephanie Slingerland’s team collaborated with sales leadership to formalize a robust presence at the company’s national sales meeting to share success stories from the field. That was an important step to maintain momentum for sales and social impact to work more closely together in the months and years to come.

    You will learn:
    - How to engage sales teams and customers, while delivering business results
    - A new approach to measuring impact...even when results aren’t quantifiable

  • Legal Basics Briefing and Q&A 12:45 to 1:30pm

    Get a briefing on key legal issues impacting cross-sector partnerships from Perlman & Perlman's Karen Wu, Jeremy Coffey and Tracy Boak, three of the leading attorneys in our field. Receive an exclusive tour of the new Legal 101 section of the Engage for Good website and have your questions addressed in a robust Q&A session.

  • For Nonprofits Only: Innovation Workshop 1:45 to 2:45pm

    In a world of constant change, you have two choices - be reactive to other’s needs and crises or be proactive, innovate and rise to take advantage of the new opportunities. In a very hands-on session, Maggie Nichols and Jaime Berman Matyas (a veteran of the National Wildlife Federation and Student Conservation Association) will introduce you to a reliable method for getting teams to think and act smarter, faster and more innovatively when faced with impossible challenges. Learn more about this session and hear from Maggie Nichols here.

    You Will Learn:
    - A new construct for strategic planning that activates more innovation and innovative thinking
    - A fast, validated method for picking the best innovative ideas to back
    - A proven equation to help teams create more and better solutions to any challenge

Conference Kick-Off And General Session (3:00 to 4:30pm)

  • A Year Later: Covid In Context 3:00 to 4:00pm

    Our sector is about far more than COVID-19, but it’s undeniable that the pandemic has had a tremendous impact on our lives and work. How big was the pandemic effect on corporate social impact? Here's one telling factoid: 35% of Halo Award entries were about COVID-19 Initiatives, nearly 3 times the number in the next most popular category. To kick-off our plenary, three leaders in our field will share lessons we should carry forward in our work at the intersection of cause and commerce. Then we'll celebrate and learn from the winners of COVID-19 Initiative Halo Awards, a category we hope to never have to offer again.

    Carol Cone, CEO at Carol Cone on Purpose
    Sona Jones, VP Community & Impact at WW
    Casey Marsh, Chief Development Officer at Feeding America

  • Halo Award Winners 4:00 to 4:30pm

    This year we’ll reveal Halo Award honorees incrementally throughout the conference leaving time for deeper dives into the substance of winning campaigns. To start, we’ll examine top efforts in the COVID-19 Initiative and Social Impact Video categories.

Special Interest Discussion Groups (4:30 to 5:30pm)

  • Take part in a small group discussion with other attendees who share your special interests. A great way to make new connections and talk shop with people at other organizations. Pre-registration required before May 14th.

Wednesday, May 26th

General Session (1:00 to 4:15pm)

  • Golden Halo for Business: Paypal 1:00 to 1:30pm

    At the heart of PayPal’s business is the inclusive mission to reimagine money and democratize financial services so people around the world can live more financially healthy and secure lives.

    Franz Paasche, SVP of Corporate Affairs at PayPal

  • A Year After George Floyd: Making Sure Brands are Getting It Right 1:30 to 2:00pm

    Over the last year, many brands have taken large stances around political issues such as racial justice and made groundbreaking commitments for change. With more scrutiny than ever and “cancel culture” looming, how can brands ensure they are truly moving the needle through authentic advocacy? RALLY’s Latia Curry helps us navigate potentially fraught cultural and social terrain to help brands “get it right.”

  • Halo Award Winners 2:00 to 2:15pm

    Get a behind the scenes look at Halo award-winning campaigns in the Activism/Advocacy and Inclusion categories.

  • Employee Financial Wellness - A Cause Whose Time Has Come? 2:30 to 3:00pm

    How a company treats its employees has long been cited as key to evaluating corporate citizenship by numerous market studies. As more businesses take multi-stakeholder approaches to management, more companies are assessing and increasing their efforts to improve employee financial wellness. Chobani's Grace Zuncic and Prudential Financial's Sarah Keh will describe how and why they've taken this cause to heart. Financial Health Network's Matt Bahl will suggest ways companies and nonprofits can get involved with this movement to improve worker quality of life and the health of the enterprises that employ them.

  • The Found Money Project 3:00 to 3:10pm

    The need for money to attack societal problems has never been greater yet billions in corporate matching donations go unclaimed by employees each year. Join us as we unveil a campaign to move more people to take advantage of these programs and generate valuable donations for thousands of nonprofit organizations.

  • Halo Award Winners 3:10 to 3:25pm

    Experience the grand reveal of honorees in the Education category.

  • What's Coming Next? Social Impact Trends For The Year Ahead 3:25 to 4:15pm

    Sector leaders share their views on what they see as important trends to anticipate in the year ahead.

    John Replogle, Former CEO of Burt's Bees and Seventh Generation
    Muneer Panjwani, VP Foundation, Government, and Corporate Partnerships at The Trevor Project
    Scott Beaudoin, EVP, Social Purpose & Sustainability, Brodeur Partners

Happy Hour And Speed Networking Session (4:20 to 5:00pm)

  • Before you enjoy a series of one-on-one video meetings with fellow corporate social impact pros, you’ll enjoy hearing from award-winning television journalist Bob Woodruff about his passion for serving veterans and their families as co-founder of the Bob Woodruff Foundation.

Thursday, May 27th

General Session (1:00 to 4:30pm)

  • Charity Checkout Champions 1:00 to 1:45pm

    Everything from the clearly dire need all around us to a coin shortage dramatically impacted point-of-sale fundraising in 2020 and are sure to have lasting effects. EFG's Megan Strand premieres the latest study and interviews Albertsons Companies' Christy Duncan Anderson, Boys & Girls Clubs of America's Chad Royal-Pascoe and Dunkin' Joy In Childhood Foundation's Kari McHugh about critical learnings and best practices.

  • Halo Award Winners 1:45 to 2:00pm

    Learn how winners in the traditional categories of Consumer Donation and Consumer-Activated Corporate Donation made things happen in a tumultuous year.

  • Golden Halo Award for Nonprofits: CARE 2:00 to 2:30pm

    CARE works to defeat poverty in over 100 countries, reaching more than 90 million people, and with a strong focus on gender justice. Seventy-five years since it launched to provide relief to people in war-torn Europe, CARE believes that dynamic corporate partnerships are essential to solving complex global challenges and works closely together with partners to build a world where all people can live in dignity and security.

    Michelle Nunn, CEO at CARE USA

  • Small Business As A Cause 2:45 to 3:15pm

    While not a traditional “cause”, the plight of small business has attracted significant attention (and funding) from large corporations over the past year. H&R Block's Paul Ramos and Qualcomm's Angela Baker share how their companies are working to engage consumers and employees in support of small businesses as well as empower and spotlight minority-owned micro-enterprises.

  • Halo Award Winners 3:15 to 3:30pm

    Join us to explore the achievements of the winners in the Health and Employee Engagement categories.

  • The Courage to Collaborate 3:30 to 3:55pm

    As so often happens in times of crisis, the pandemic moved many organizations to push aside traditional rivalries and work together. CARE USA's Chris Noble explores how we can expand on this trend to do more good better in the months and years to come.

  • Halo Award Winners 3:55 to 4:05pm

    Learn who earned top honors this hear in the Social Services category.

  • Best of the Best Halo Award 4:05 to 4:15pm

    Learn who the Halo Award judges selected as the most outstanding example of a social impact campaign and why from Mollye Rhea , President and Founder of For Momentum, sponsor of the Best of the Best Award, who will then interview the winner.

  • Closing 4:15 to 4:30pm
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