It’s always a challenge to break through to consumers at retail to engage in cause promotions, whether you’re asking customers to donate at point of sale or purchase a product that supports a good cause. Done correctly, layering on supplier activations can create a powerful multiplier effect for your in-store initiatives.

In this webinar, Kellogg’s Stephanie Slingerland, Safeway/Albertsons’ Christy Duncan Anderson and Children’s Miracle Network‘s Dave Hurst will share their respective lessons learned and best practices in activating effective and powerful supplier campaigns at retail.

You will learn:

• How CMN Hospitals powered up their partnership with Coca-Cola to create an in-store experience for consumers at Walmart stores
• Which promotional displays are most effective in attracting consumer interest
• How suppliers may achieve a sales lift through participating in cause promotions at retail
• What factors retailers consider when weighing supplier participation in cause campaigns
• Critical factors in timing supplier campaigns
• The best ways nonprofit partners can support in-store campaigns and suppliers
• Important lessons learned from the internal sales process from supplier to retail partner