What's It Worth Valuing Cause Marketing Partnerships

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What’s It Worth Valuing Cause Marketing Partnerships

Methods for valuing the components of company/cause partnerships range from back of the envelope cost-plus calculations to expensive third-party audits. Children’s Miracle Network Hospital’s Clark Sweat and Good Scout’s Brittany Hill offer guidance on tackling this tricky topic.

You Will Learn:

The 7 Types of Valuation
How to identify and package tangibles vs. intangibles
The ‘magic formula’ of valuation (hint…there isn’t one!)
A CMN Hospitals case study in setting minimums
A valuation model to consider

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