In 2014, Wendy’s U.S. restaurants launched a national campaign selling Frosty Key Tags. The key tag sold for $1 benefitting the Dave Thomas Foundation for Adoption and provided customers a free Jr. Frosty with any purchase for the rest of the year. This key tag campaign has raised more than $4 million and nearly 90% of the Wendy’s system participates in the program.

In this webinar, you will learn:

• How the campaign grew from humble beginnings to charitable powerhouse
• The roadmap to the campaign’s multi-year success
• The business impact for Wendy’s
• Lessons learned along the way
• Challenges the partnership faced and how they overcame them
• Join Liz Geraghty, Wendy’s VP Brand Marketing and Jill Crumbacher, SVP, Dave Thomas Foundation for Adoption as they share practical lessons learned from their successful partnership.

You Will Receive:

• Unlimited access to the recorded version of this webinar (a great option if you’re not able to attend on the designated date and time)
• A download of the slide deck that accompanies this webinar