Successfully Activating Consumers and Employees- Behind the Scenes with Bank of America + (RED)

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Successfully Activating Consumers and Employees- Behind the Scenes with Bank of America + (RED)

Since it was created in 2006, (RED) has raised funds and awareness for the fight against AIDS by partnering with iconic companies to find new ways to engage their customers and employees. With a $10 million commitment from Bank of America, (RED) faced a unique challenge: how to evolve their model into a massive employee- and consumer-engagement platform to achieve their impact goals while delivering on the bank’s business objectives.

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