In an impressive first-year effort, Planet Fitness and its franchisees, raised more than $1 million was raised for its Judgement Free Generation partners, Boys & Girls Clubs of America and STOMP Out Bullying, as a result of the Company’s November membership sale.
The Judgement Free Generation is Planet Fitness’ philanthropic initiative designed to combat the judgement and bullying faced by today’s youth by creating a culture of kindness and encouragement.
From November 9 through November 16, Planet Fitness invited everyone to take part in the effort to end bullying. New members had the opportunity to join any Planet Fitness club and 100% of their enrollment fee was donated to the cause. In addition, existing Planet Fitness members could donate $1 and write their name on a paper pinup which was displayed at the front desks of Planet Fitness clubs throughout the country. Planet Fitness CEO Chris Rondeau said,
We are committed to eliminating judgement in our clubs, but we also believe it is critical to spread a culture of kindness and encouragement in our communities and to kids everywhere. With 91% of teens believing we lack kindness in the way we treat one another, we know that now, more than ever, we need to come together to support this important cause.