In this episode of CauseTalk Radio, Megan and Joe talk to Carol Cone, CEO of Carol of Cone on Purpose and The Purpose Collaborative and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!) who give us an update on the Collaborative and share news on an exciting new platform from electronics giant LG.
- How the Purpose Collaborative got started and what Chris and Carol have been up to.
- How and why Matchfire got involved in the Purpose Collaborative.
- Is the Purpose Collaborative model the future of the agency world? The lessons and challenges of this new model.
- The Collaborative’s work on launch of LG’s Life’s Good: Experience Happiness platform to reduce youth stress by teaching teens the skills that drive happiness.
- How challenging was it to convince LG to adopt a platform that was disruptive and meaningful?
Mentioned Links
Carol Cone on Purpose
The Purpose Collaborative
Matchfire
Carol Cone on Twitter
Chris Noble on Twitter
Ep144: Carol Cone on What’s Next for Her, Cause Marketing & Purpose
#ExperienceHappiness: LG USA Brings ‘Life’s Good’ Tagline to Life for Youths
