Special hosts: GMA's Ginger Zee in NYC & CW's The Flash's Danielle Panabaker in San Francisco
NEW YORK, Sept. 11, 2015 /PRNewswire/ — Women’s Health Magazine, the fastest-growing international women’s magazine with a global audience of 27 million, celebrating its 10-year anniversary this fall, and FEED, the social business founded by philanthropist and social entrepreneur, Lauren Bush Lauren, are partnering for the 4th annual RUN10 FEED10 10K race series across the U.S .with a mission to help fight domestic hunger. The initiative has helped raise 3.75 million meals for Americans in need since its launch—the goal is to raise a cumulative 5 million meals this year.
RUN 10 FEED 10 started in 2012 with the hope of raising money and awareness for the dire hunger problem in America. The concept is simple: RUN a 10K and FEED 10 hungry people in your hometown. Kicking off in New York City on September 20, 2015, participants will race down the West Side Highway for a timed 10K run with proceeds supporting New York City Metropolitan Food Banks. RUN10 FEED10 will also host timed races at Chicago’s Diversey Harbor (October 17) and across the famed Golden Gate Bridge with special guest host Danielle Panabaker from CW’s The Flash in San Francisco (October 10). Each run will include a post-race wellness festival featuring yoga sessions, nutrition and beauty consultations, photo booths, and great giveaways from sponsors including Hoka One One, Colgate Total, Depend, Geico, Hydroxycut, Medela, StrongGirl and Vitafusion. Each registered participant will also receive a limited-edition FEED bag, FEED bracelet and have 10 meals donated locally on their behalf.
“RUN10 FEED10 is an initiative that has proven year-over-year to make an important impact, but there are still millions of Americans who don’t know when they will get their next meal,” says Laura Frerer-Schmidt, VP/Publisher of Women’s Health. “The more people who support RUN10 FEED10, whether it is running a 10k with us or helping to fundraise with Crowdrise, the more meals FEED can provide help fight domestic hunger.”
Women’s Health and FEED will also host Fun Runs nationwide and offer a plot-your-course virtual 10-K, allowing racers anywhere to participate between now and Giving Tuesday on December 1. Fun Run cities include: Boston, (9/26), Denver (9/26), Detroit (9/19), Atlanta (10/3), Seattle (10/4), Washington D.C (10/10), Salt Lake City (10/10), Los Angeles (10/11) and Austin (10/17).
“I can’t imagine anything more motivating than knowing your participation provides 10 meals to families in your local community,” says FEED CEO and Founder, Lauren Bush Lauren. “As we continue to grow this impactful initiative year after year with our amazing partner Women’s Health, adding more cities and supporters, I am hopeful that we will be able to really move the needle on fighting hunger here in America. It’s really the ultimate accomplishment and return for runners: challenging one’s body, while also feeding one’s soul through helping others.”
New this year, Women’s Health will be selling limited-edition RUN10 FEED10 tank tops, t-shirts and sweatshirts on-site at the national runs. Participants can purchase the items at registration or live at the events.
FUNDRAISE WITH CROWDRISE:
Runners and consumers can also fundraise to further support their community: it takes only 10 friends donating $10 each to feed a family of four with a month’s worth of meals. Participants can join a fundraising team or create their own and FEED will make sure the funds are distributed to each community. Additionally, anyone can make a donation by visiting the RUN10 FEED10 Crowdrise site and clicking on the red box that says “DONATE” on the right side of the page. Every dollar amount counts. If you fundraise for RUN 10 FEED 10, there’s no minimum fundraising goal. To donate or create a team head to: https://www.crowdrise.com/womenshealthrun10feed10
RUN ANYWHERE WITH THE FREE RUN10 FEED10 APP
Turn your phone into your own personal running coach. Download and use the Women’s Health RUN 10 FEED 10 app, created in partnership with WalkJogRun, to create and share running routes in your city. The app, which has GPS functionality and is available on iTunes, turns your phone into a personal running coach to train for the upcoming race and map your run. Upgrade the app for $1.99 and 70% of that fee will support RUN10 FEED10. Plus, users will have the ability to create and share running routes in your city; access routes based on geo-location and see them mapped out, or share routes created on WalkJogRun.net.
RUN WITH GMA’s GINGER ZEE:
Women’s Health is excited to partner with ABC’s Good Morning America, the Emmy Award-winning morning show, for its third year, to bring RUN10 FEED10 to households nationwide and inspire viewers to run and support the cause. Chief Meteorologist Ginger Zee will be the special host at the New York City flagship event, kicking off the race and participating in the run. Tune in to GMA in September for more details on how you can get involved.
RUN10 FEED10 CELEBRITY PSA:
Women’s Health has produced a new 2015 PSA to raise awareness and encourage consumer participation in RUN10 FEED 10 with Colin Ferrell, Elizabeth Banks, Kristen Bell, Joel McHale, Kerry Washington and more. The PSA can be seen on daytime ABC TV stations across the US, Taxi TV and at RUN10FEED10.com.
Sign up for RUN10 FEED10 at www.RUN10FEED10.com.
About Women’s Health: Women’s Health propels 27 million consumers into action, providing the motivation and the inspiration for them to make instant, positive changes in their lives. Launched in October 2005 and published 10 times a year by Rodale Inc., Women’s Health has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award in the category of General Excellence in Fashion, Service, and Lifestyle and was also nominated for the ASME of General Excellence again in 2013 and 2014; included on Adweek’s annual Hot List four times and most recently named Hottest Health/Fitness Magazine and Reader’s Choice in 2014; and was named Advertising Age’s 2009 Magazine of the Year and also listed among their 2013 A-List winners. With 28 editions in 51 countries, the magazine continues to be the fastest growing women’s magazine in the world. Get more information at www.womenshealthmag.com and get instant updates via Twitter (@WomensHealthMag) and Facebook (Women’s Health Magazine).
About FEED: After witnessing the effects of hunger firsthand when traveling as a United Nations World Food Programme Student Spokesperson, Lauren Bush Lauren founded FEED in 2007 with the mission of “Creating Good Products That Help FEED the World.” Every product sold has a measurable donation attached to it and, to date, the social business has been able to provide over 87 million meals globally through the WFP and Feeding America. FEED has also supported nutrition programs around the world, providing over 3.6 million children with Vitamin A supplements through the WFP and the U.S. Fund for UNICEF. Over the past eight years, FEED has forged successful partnerships with companies such as Target, Disney, Pottery Barn, Whole Foods, The Honest Company, west elm, Gap, Tory Burch, Birchbox, One King’s Lane, Rachel Roy, DKNY, Clarins, Links of London, Godiva and TOMS. FEED products are available online and at retail locations around the world. For more information, please visit www.FEEDprojects.com or follow FEED on Facebook (FEED Projects) and Twitter (@FEEDProjects).
