Equinox gym’s 2017 campaign called ‘Commit To Something’ features thyroid cancer survivor Samantha Paige in a series of body-positive spots proudly displaying her double mastectomy scars. Will 2017 be the year that the body-positive movement gains ground over airbrushed artistry? The campaign by Equinox, highlighted on their website and Instagram feed displays powerful imagery and messaging, quite distinct from most fitness clubs at this time of year.