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One shared experience over the past year has been the required migration to digital activities to engage employees, consumers and stakeholders.
For some, “digital-first” has long been a trusted strategy. For others, the transition has been swift and abrupt (to say the least).
In this webinar, Cottonelle’s Cassie Begalle shares how the brand capitalized on a unique moment in time to unite consumers and employees around messages of sharing and social impact. They did this via their #ShareASquare social media campaign in partnership with United Way Worldwide using owned and paid media. Cassie highlights lessons from the successful #RefreshinglyCleanSlate effort – a social media-centered initiative that leveraged a video challenge, influencers, PR and a donation to UWW. The campaign earned them positive brand sentiment and record-setting engagement.
Then, Comic Relief CEO Alison Moore details how the organization moved quickly to reimagine their iconic Red Nose Day as a collective online experience that could still inspire millions and raise critical funds for children living in poverty, including the first-ever Digital Red Nose in partnership with Walgreens.
You Will Learn:
- How to set a cadence on social that will build (and keep) momentum
- Tips for engaging employees to create a more authentic digital presence
- Best practices for creating an effective and robust omnichannel campaign
