Whole Planet Foundation Prosperity Campaign this year, shoppers provided more than one million dollars in donations that will allow nearly 7,000 individuals in the developing world a chance to start or expand a small business through microlending programs. The funds were donated by shoppers through $2, $5 and $10 contributions given at the registers during the Company’s month-long Prosperity Campaign held in all U.S.-based Whole Foods Market stores. Microlending programs supported by the Whole Planet Foundation are implemented by Nobel Laureate Muhammad Yunus’s organization Grameen Trust and other microfinance institutions such as Pro Mujer and Adelante Foundation. (7/16/08)
