Recorded Webinar
BraunAbility: A Case Study of How Refocusing Your Company’s Purpose Can Yield Great Benefits
In 2019, BraunAbility, an Indiana-based manufacturer of wheelchair-accessible vans and lifts, launched its own purpose-driven global movement, Drive for Inclusion, which advocates for improved accessibility and independence for those living with mobility challenges, as well as their caregivers. (One in three Americans admit having a bias against people with disabilities. BraunAbility is focused on challenging that bias to elevate individuals with mobility challenges.)
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CHRIS CARLISLE
Senior Vice President Global Marketing At BraunAbility
Over the past 20 years, Chris has merged consumer trends with primary insights to build transformative growth strategies for brands like Oscar Mayer, Lunchables, Scrubbing Bubbles and Ball mason jars. Currently, Chris leads North American and European marketing for the world’s largest mobility transportation solutions provider, BraunAbility. Blurring the lines between brand purpose and performance at BraunAbility, Chris built the strategic framework for Drive for Inclusion (DFI).
Jeff Fromm
4X Author And Partner At Barkley
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world sharing insights on how youth culture is impacting the marketplace—as well as the consumer behaviors of every generation. He led the first public study of millennials in 2010 through a partnership with the Boston Consulting Group, work that informed his first book: Marketing to Millennials. He has since co-authored three more.