GiveLitter™ to donate up to 90,000 pounds of litter when fans play PURRRSUIT.
MUSCATINE, Iowa, March 8, 2016 /PRNewswire/ — World’s Best Cat Litter™ is celebrating the sixth anniversary of its GiveLitter™ charity with PURRRSUIT, a new interactive game that lets fans get in on the fun of donating free litter to cat shelters across the United States. The cat litter brand is setting out to donate up to 90,000 pounds of litter split among nine shelter partners in 2016—and the more fans play, the closer they’ll get to that goal.
“We wanted to bring some fun into the serious business of helping hardworking shelters,” says Jean Broders, World’s Best Cat Litter™ Senior Brand Manager. “What’s more fun than playing with cats online?”
Available for free download as an app for iOS and Android devices, or for computer play at www.worldsbestcatlitter.com/givelitter, PURRRSUIT challenges cat-lovers to “pet” animated cats to make them purr. By keeping all the cats happy, players advance through increasingly challenging levels. World’s Best Cat Litter™ will use engagement with the game to determine how much litter is donated throughout the year.
Since it began in 2010, the GiveLitter™ charity has teamed up with World’s Best Cat Litter™ fans to donate 456,651 pounds of free litter to shelters serving homeless cats across the country. In the past, fans cast online votes to donate litter. Says Broders, “There are still over three million shelter cats in the U.S., and we’re always looking for new ways to boost awareness. That’s what PURRRSUIT is all about.”
And brand leaders say they anticipate a big push in donations from a game that makes giving fun. “It’s pretty addictive,” admits Broders. “Knowing you’re making a real difference to cat shelters every time you play makes it a win-win.”
About World’s Best Cat Litter™:
World’s Best Cat Litter™ is a family of clumping cat litters that offer concentrated power for a cleaner litter box. Our patented process harnesses the power of naturally absorbent corn to create formulas that guarantee outstanding odor control, quick clumping and easy scooping. It’s the pet, people and planet friendly litter that truly works. Offered in a variety of clumping formulas and sizes, the litter is available in PetSmart® and PETCO®, select Target® and Walmart stores, and other leading pet and grocery stores nationwide. World’s Best Cat Litter™ is produced by Kent Pet Group, headquartered in Muscatine, Iowa.
At World’s Best Cat Litter™, we love cats as much as we love our customers. That’s why we developed the GiveLitter™ program to support the shelters that are dedicated to making life better for homeless cats. With GiveLitter™, World’s Best Cat Litter™ partners with our customers to help get the word out about animal welfare issues, promote pet adoption, and donate free cat litter to shelters. The GiveLitter™ program is an active, ongoing effort, and every purchase of World’s Best Cat Litter™ helps support shelter cats. For more information about GiveLitter™, visit www.worldsbestcatlitter.com/givelitter.