UnPhiltered, the new podcast of creative marketing agency, Phil & Co., has launched the second installment of its 3-part series focused on the 2018 Halo Award winners.
In this episode, Phil & Co. CEO, Cliff Sloan, talks to OkCupid, the dating app with over 2.5 million monthly users and recipient of the Gold Halo Award in Social Media. Their extremely successful social media partnership with Planned Parenthood not only raised one hundred thousand dollars for the Planned Parenthood foundation, but it demonstrated the value people place on political leanings when looking for a romantic match.
OkCupid users were given the option to purchase a badge to be visible on their profile that said #IStandWithPP. Those users with the badge received four times more connections than those who didn’t. “People talk online about what they talk about offline,” says Jane Reynolds, Senior Marketing Manager at OkCupid. After the presidential election, conversations in the OkCupid app about politics increased by 1000%. Not only that, but this campaign proves that people make choices about their romantic partners based on their political inclination.
UnPhiltered delivers an insider’s unflinching look at the people, issues and influences shaping the multibillion-dollar charitable giving industry. Hear from thought leaders, philanthropists, marketers and innovators and gain inspiration, ideas and strategies from some of the best minds in the field. To learn more—and make sure you catch UnPhiltered each Wednesday—listen and subscribe on Apple Podcasts, Stitchr, or SoundCloud. And find out more about where cause comes for creativity at philandcompany.com.
Coming soon, UnPhiltered talks to Adopt-a-Classroom and Burlington stores about the national make a donation at checkout campaign that raised over $1.5 million for classrooms in need of school supplies.