Campaign: One Million Bookprints for One Million Books
Nonprofit Partner: Reach Out and Read
Launch Date: December 12, 2011[/box]
A new campaign from Scholastic, One Million Bookprints for One Million Books, invites readers of all ages to create a “Bookprint” at the online community, youarewhatyouread.com. To create a Bookprint, users list the top five books that have impacted their lives. For every Bookprint created, Scholastic will donate a new book to a child in need (up to one million books) via the nonprofit Reach Out and Read.
We love the creativity and engagement Scholastic offers its community via this community. Although it certainly takes more effort to create a “Bookprint” than most online cause campaigns, they're likely to capture book-lovers, a prime target both for Scholastic and Reach Out and Read.