This holiday season, the United Nations Foundation is sharing this traditional newspaper circular advertising space with retailers in order to promote a growing day of global philanthropy. #GivingTuesday is a day to give time and money to causes which improve the world. This year it falls on November 29, immediately following Black Friday and Cyber Monday.
Inspired by a group of creative friends at Boncom, the UN Foundation has created a special advertisement promoting this year’s #GivingTuesday. The circular promotes a range of ways we can give back to our communities and the world. It will be distributed inside four major newspapers across the country, as well as online to catch the attention of Cyber Monday shoppers. Read Aaron Sherinian’s full post here.
Warning: This is not your usual shopping advertisement. Did this ad make you look twice? Good, that’s our point. This ad is meant to spark conversation, spur action, and support good. Show you are someone who gives back and not just someone who buys stuff.