Building or maintaining your company’s social good program can be like managing a business of its own – and that’s not a bad thing! No two social good programs are exactly alike – the key is understanding what makes yours special. In an age where consumers are demanding more from the companies and brands they support, incorporating social good has started to feel like a requirement.
In this webinar, Bombas’s Kelly Cobb outlines how to treat your mission like a brand of its own from identifying core goals to the importance of believing in what you’re building and putting actions before buzzwords.
You Will Learn:
- The importance of a brand-aligned mission
- Why internal buy-in is paramount
- How to get your customers to care