Here’s a smart and timely cause-related marketing campaign that conveys multiple, meaningful messages in one simple execution:
On Monday, January 9, Freshii invites anyone with a fast food gift card to visit any of its hundreds of participating restaurant locations and trade the card in for a free chef-designed menu item with protein. Freshii will then exchange the gift cards collected for cash using a third-party provider and donate all proceeds to the brand’s charitable partner WE Charity.
Freshii VP of Marketing Melissa Gallagher shares the motivation behind the promotion,
We’re saying goodbye to the grease and hello to the golden arches of the next generation. At Freshii we live by our company mantra. Let’s eat without regret. We want our guests to live their new year’s resolutions. Let’s start 2017 off on a healthii note.