Stand for Tomorrow will support TOMS evolved giving model, allowing customers to support an issue area they stand for through their purchase
LOS ANGELES (May 7, 2019) – Today, TOMS launched “Stand for Tomorrow” to address the world’s most pressing issues through impact grants as part of their evolved giving model.
TOMS has always stood for a better tomorrow. Since 2006, TOMS has given shoes, sight, and safe water to more than 88 million people — impact that has only been possible because of the customers who have joined the movement.
The world around us is changing, and the issues facing our communities are more complex than ever. These changes have prompted TOMS to think about their opportunity and obligation to evolve their impact strategy and overall giving model to address some of the most pressing issues of today.
In addition to helping give shoes, sight, and safe water to people in need, customer purchases are helping give impact grants to organizations addressing today’s most pressing issues like gun violence, homelessness, and mental health.
Customers can now visit TOMS.com to ‘Pick your Style. Pick your Stand.’ When the customer purchases a TOMS product, they can also pick an issue area they stand for, and their purchase helps direct TOMS giving to the issue area they choose. Customers can choose to direct their stand to shoe giving, safe water, ending gun violence, the homeless, mental health, or equality.
Each Stand is accompanied by a role model who is active in the issue they are supporting:
- Women’s Rights: Aijia,singer/songwriter
- Equality: Blair Imani, author and activist
- Safe Water: Mari Copenyaka Little Miss Flint, activist
- The Homeless:Marcus Crook,co-founder of clothing brand HoMie
- Mental Health:MILCK, singer/songwriter, for mental health
- Ending Gun Violence:Winter BreeAnne Minisee, activist and youth leader
The first stand launched in 2018 was End Gun Violence Together. TOMS committed $5 million to organizations working to end gun violence. TOMS also activated the community to help pass universal background checks in the House. Through a call to action on TOMS.com, over 730,000+ people sent postcards to Congress. And in the UK, Netherlands, Germany, Australia, and Philippines, TOMS is standing with local changemakers, people dedicating their lives to address the issues facing their communities, with a focus on homelessness and gender inequality.
TOMS will continue to assess what issue areas are important to their consumers and where they can have the most impact through their giving. Please visit TOMS.com/impact to stay up to date on what TOMS is currently working on.