Spirits Brand Debuts Three Videos Through Philanthropic Platform
AUSTIN, TEXAS, JANUARY 15, 2019 – Tito’s Handmade Vodka announced the release of the brand’s first video series, “Love, Tito’s” today. Named after the brand’s philanthropic platform (Love, Tito’s), the series shines a light on three organizations that are making the world a better place – one step at a time.
Twenty-one years ago, when Tito Beveridge created the first legal distillery in Texas, he also started supporting charity events around Austin, TX, one bottle at a time. One after another, this seemingly small, but impactful commitment to the community created a ripple effect felt far and wide. As the company grew, Tito hired more employees and they continued to spread the love to people, organizations and causes, in every new community they found themselves in, signing off each event with the line, “Love, Tito’s”.
Now unified under the “Love, Tito’s” platform, the brand’s motto is to “Turn Spirits Into Love & Goodness.” With vodka as the medium, Tito’s Handmade Vodka gives back to thousands of charities around the world supporting animal welfare, arts, culture, community enrichment, environment, disaster relief, industry, military and veterans, and the LGBTQ community.
The series shines a light on a few nonprofits that Tito’s Handmade Vodka proudly supports. Viewers will learn what resources the organizations use to fulfil their mission, and more importantly, a deep look into the impact and inspiration delivered to the communities they serve. Each of three videos focus on a separate organization.
- Soldiers’ Angels: Soldiers’ Angels provides aid and comfort to the men and women of the United States Army, Marines, Navy, Air Force, Coast Guard, their families, and a growing veteran population. Thousands of Soldiers’ Angels “Angel” volunteers assist veterans, wounded, deployed personnel, and their families in a variety of unique and effective ways.
- Health Alliance for Austin Musicians (HAAM): HAAM provides access to affordable health care for Austin’s low-income working musicians, with a focus on prevention and wellness. It has helped over 4,900 musicians access over 56,000 healthcare appointments valued at over $44 million dollars since 2005, including routine dental work, doctor visits and prescriptions, psychiatric counseling sessions, eye exams, out-patient procedures, specialist referrals, hearing screenings and more.
- One Good Turn: One Good Turn is a nonprofit organization that devotes its energy to passionately advocating for better healthcare for under-represented members of our global family. It’s mission is to provide essential healthcare and education, in partnership with established organizations, to accelerate responsible and sustainable development in neglected communities.
“The ‘Love, Tito’s’ video series is something we’ve really put our whole hearts into,” said Amy Lukken, Tito’s Handmade Vodka Chief Joyologist. “The stories we get to share — both in this video series and as part of our overall Love, Tito’s mission — are just the beginning of what we hope will become a continuous cycle of people making the world a better place.”
About Tito’s Handmade Vodka
Tito’s Handmade Vodka is America’s Original Craft Vodka. In 1997, Bert “Tito” Beveridge, now a 50-something geophysicist, obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. Tito’s distills its corn-based vodka using old-fashioned pot stills and the vodka is naturally Gluten-Free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin,Texas, and is available in Liter, 1.75L,750ml, 375ml, 200ml and 50ml sizes. For more information, visit www.titosvodka.com.