Campaign: TipsyElves Donate to Cancer Charity
Nonprofit Partner: Stand Up To Cancer (SU2C)
Launch Date: December, 2013
Tipsy Elves, a San Diego based “ugly Christmas sweater” retailer, has announced a new cause marketing partnership with Stand Up To Cancer (SU2C). For every sweater sold on TipsyElves.com through Dec 31, 2013, $2.00 will be donated to SU2C. The elfin retailer has guaranteed a minimum $25,000 donation with a maximum of $100,000. The retailer also donates sweaters and other clothing items to children in need via their popular Sweaters 4 Sweaters campaign.
This retailer is clearly all about fun. Adding a cause component makes indulging on a light-hearted product even easier to justify. Building upon the whimsical nature of the product, Tipsy Elves is also cleverly suggesting that those who purchase sweaters during the sales period pledge to wear it a select number of days or throw an Ugly Sweater Party to raise even more funds for SU2C. Although the mood is light, this retailer appears to be taking its cause efforts seriously, clearly stating a respectable minimum and maximum donation.