TIMELINE: 10 Years of Cause Marketing

DO YOU REMEMBER?
Thousands of campaigns have launched since the first CMF conference. Among the most talked about were:

2003

• Go Red for Women

2004

• LIVESTRONG
• Thanks and Giving (St. Jude)
• Dove Campaign for Real Beauty

2005

• 1,000 Playgrounds in 1,000 Days (Home Depot/KaBOOM!)

2006

• Product (RED)
• “1 pack = 1 vaccine” (Pampers and UNICEF)
• TOMS Shoes

2007

• American Express Members Project

2008

• Subaru “Share The Love” 2009
• Pound for Pound Challenge:  General Mills/Feeding America

2010

• Pepsi Refresh Project
• Buckets for the Cure (KFC/Komen)

2011

• Starbucks “Create Jobs for USA”

What have been your favorite campaigns over the past 10 years?  Share in the comments below and tell us why you remember them (for better or for worse).

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