Retail sales on Black Friday, one of the busiest shopping days of the year, can often make or break a retailer’s holiday shopping season. But in 2015, as the sales started seeping further and further into Thanksgiving Day, REI changed course. The co-op closed all of its 144 stores and paid its 12,000 employees to spend Black Friday outside. Join REI’s marketing leader and Chief Creative Officer Ben Steele to learn how the #OptOutside campaign is core to what REI stands for as a brand, and how doing what’s best for members and employees enhances the brand’s messaging and connection with consumers.
Chief Creative Officer, REIBen serves on REI's leadership team as Chief Creative Officer, leading the co-op's marketing efforts, brand strategy and creative expression with a team that influences physical and digital assets, customer and member engagement, private bra
This recorded webinar is free to CMF Members or $99. Access Webinar Now