Pilot Program Will Sell Refurbished Apparel to Extend Product Life and Deliver on the Brand’s Commitment to Supporting a Circular Economy.
ALAMEDA, Calif., June 6, 2018 /PRNewswire/ — The North Face today announced the launch of “The North Face Renewed” – a collection of refurbished products for consumers who want to access affordable gear and reduce their environmental impact. All “Renewed” items – which are sourced from returned, defective or damaged apparel – have been thoroughly inspected, cleaned and refurbished to The North Face quality and performance standards. This program furthers The North Face mission to inspire more people to live a life of exploration, helping them to take an active role in choosing a high-quality product that also reduces our overall footprint.
According to the Environmental Protection Agency, 85 percent of textiles produced go to landfills every year. Clothing, shoes, and gear are often part of this. The North Face Renewed is evolving a traditional, linear business model into a circular model where clothing can be resold, repaired and recycled to keep it out of landfills and in the value chain.
“At The North Face, we take a holistic approach to sustainability,” said James Rogers, Director of Sustainability at The North Face. “As we address the impacts of our products over their entire lifecycle, recommerce is an important next step in opening new markets and minimizing our impact on the planet. We are furthering our sustainability goals without sacrificing durability or technical standards. Ultimately, as we work to scale Renewed, we will be proving a larger, circular model for the industry.”
Currently in its pilot phase, The North Face Renewed will only be offered online at this time. The North Face Renewed products – which will range from award-winning Summit Series to iconic Denali jackets to other popular collections — will offer a great value due to the high quality and longevity of The North Face products.
The North Face is committed to continuously improving the environmental performance of products, from the award-winning Cali Wool Beanie made from Climate Beneficial Wool, to the recently announced Bottle Source Collection that turns plastic bottles from the waste streams of National Parks into t-shirts with a purpose. The North Face also uses recycled materials in many core products like the Reaxion and Surgent lines as well as the Denali Jacket.
The North Face Renewed pilot collection is available now at www.thenorthfacerenewed.com.
About The North Face®
The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and we are headquartered in California on a LEED Platinum-certified campus. For more information, please visit www.thenorthface.com.
The North Face
SOURCE The North Face