As culture evolves so does the mindset of the next generation. The young consumer of today developed their habits, preferences and opinions in a different world and thus their aspirations, world view and approach to relationships vastly differ. Gen Z is the most socially aware generation to date; however, the way they choose to engage with your brand or cause may be surprising.
In this webinar, Archrival’s Clint! Runge outlines the habits, preferences and opinions that brands and nonprofits can rely on to build their platform positioning, fundraising and marketing to target the highly influential Gen Z consumer.
You will learn:
- The DNA of Gen Z
- The impact on brands and causes of Gen Z’s world view
- Consumer themes and key drivers of purchase decisions for today’s youth
- Relationship dynamics that alter brand communications
- How loyalty has evolved in Gen Z
Clint! communicates in a powerful, relevant and engaging way on the topic of youth culture. His presentations deftly combine expert knowledge and practical application. His voice is important for all of us who work with and/or market to youth.
-Stuart Brown, Executive Director, Arby’s Foundation