Beach House Group (the company behind social good brands Yoobi and Yes To) has just announced its first venture into the toy category with the launch of its first children’s brand, Antsy Pants™.
Available exclusively at Target, Antsy Pants is a new line of constructible play kits to create houses, boats, lemonade stands and more. Antsy Pants will also help support national nonprofit KaBOOM!, dedicated to ensuring that all kids get a childhood filled with active play, making a $.30 donation to KaBOOM! for each product purchased, and is projected to give more than $150,000 in the first year to build playgrounds for kids across America.
Beach House Group Co-Founder Ido Leffler spoke at last year’s conference – see his keynote below.