Every day is Earth Day at the Un-carrier. Today, T-Mobile (NASDAQ: TMUS) launches its #TreeMobile Campaign for the second year in a row in partnership with The Nature Conservancy, this year asking people to help them plant up to half a million trees! T-Mobile is going to celebrate for the next three months and give people four fun ways to regreen our planet — one tree at a time — during April, May AND June.
“T-Mobile is all about magenta but we love green, too – especially when we are talking about our planet! Last year on Earth Day, with your #TreeMobile tweets we planted 27,000 trees but that was just the beginning. This year we are going even bigger!” said John Legere, CEO of T-Mobile. “Your participation in #TreeMobile showed us that you were just as passionate about the environment as we are, so this year we are going to keep the goodness going for three months! Over the next three months we want to you to get out into nature and help us plant up to 500,000 more trees!”
Green for the Planet, Green for You (April 16 through April 21)
It’s easy being green! Starting today through April 21, watch T-Mobile social channels and head to the T-Mobile Tuesdays app to learn about The Nature Conservancy and play a fun nature-themed scavenger hunt. When you find two or more hidden objects, T-Mobile will make a donation to plant a tree through The Nature Conservancy on your behalf – up to 300,000 trees. Bonus: You’ll be entered for the chance to win a $1000 cash prize just for playing! Want an additional chance at that $1k? Share the game on social after you play – and you’ve got a second entry. Plant a tree and be entered to win cash – see it is easy being green!
Get Out Into Nature
And we’re not stopping there! We want you to get out into nature this Spring and enjoy our big, beautiful planet! When you do, you can help us with our goal to donate up to 200,000 more trees (on TOP of the 300k mentioned above!) to The Nature Conservancy by June 11, 2019. Here’s how you can join in the fun by getting outdoors:
- #TreeMobile #Trashtag – Earth Day (April 22 through April 28)*
Help clean things up! We love following the #TrashTag movement of people posting pics of themselves cleaning up their local communities and in honor of Earth Day, we want to help this epic movement grow even bigger! Starting April 22 through April 28, post your cleanup pics to Twitter or Instagram with both #TreeMobile and #Trashtag and boom — T-Mobile will donate a tree to The Nature Conservancy who will plant it on your behalf!
- #TreeMobile Tree-Huggers – National Love a Tree Day (May 16 through May 22)*
May 16th is National Love a Tree Day and we want you to get out there to give your favorite tree a squeeze. Get some fresh air, tell the world how much our trees matter, and plant a tree at the same time! Starting May 16 through May 22 your tweets and ‘grams that include your beau-tree-ful pics plus the #TreeMobile hashtag will help The Nature Conservancy plant new trees, one sapling at a time!
- #TreeMobile Get Outside – World Environment Day (June 5 through June 11)*
And finally, lace up your sneakers on World Environment Day, June 5, and get out, get moving and really enjoy nature! Take some time to truly appreciate our beautiful planet and give back at the same time. Share your pics with the #TreeMobile on Twitter or Instagram anytime between June 5 and June 11 — and T-Mobile will donate a tree to The Nature Conservancy who will plant one new tree per hashtag!
To track updates on the #TreeMobile campaign and check out fun photos of people out in nature, tune into the T-Mobile Newsroom. For more information on the digital scavenger hunt, check the T-Mobile Tuesdays app today through April 21.
And to learn more about The Nature Conservancy and its effort to Plant a Billion Trees visit www.nature.org/plantabillion.
About T-Mobile Sustainability
T-Mobile is ALL IN on sustainability – it’s the right thing to do for our customers, plus it’s smart business. In an industry leading move, T-Mobile made a commitment to RE100 to use 100% renewable energy by 2021 – which includes our Bellevue headquarters, stores, cell towers and call centers. As a result, we expect to cut T-Mobile’s energy costs by around $100 million in the next 15 years. Plus, all of our facilities are actively participating in initiatives and practices to create less waste and conserve energy, and we offer device recycling in every T-Mobile retail store. T-Mobile has been recognized for these industry-leading initiatives by both the Environmental Protection Agency (EPA) and the Center for Resource Solutions (CRS) at the 2018 Green Power Leadership Awards. Magenta is getting greener every day, and we won’t stop! For more information on our sustainability practices, visit T-Mobile.com/Sustainability.