A new Ipsos survey found that 25% of Americans said they had stopped using a brand’s goods or services in the previous three months because of protests, boycotts or the brand’s perceived political leanings.
A quarter of the U.S. population amounts to around 80 million people according to US Census data. “That’s a lot of people that are saying politics are driving their purchasing behavior,” said Chris Jackson, VP and strategic communication research lead at Ipsos Public Affairs.
