FREE Webinar sponsored by BRG Communications
Access Recorded WebinarHow generating visibility at the local level triggers engagement for your campaign and results for your cause.
It’s critical to reach your audiences where they live, work and enjoy their lives. But what are the best ways to make a meaningful connection with these audiences and boost activation in local communities?
Join BRG Communications and executives from Walmart, Aetna and Fisher House Foundation for an engaging 60-minute webinar filled with actionable tips and tricks to spark local engagement and results for your campaign.
You’ll discover how to amplify local engagement by building buzz and making the most of your in-market assets – all while achieving demonstrable results. Then, follow along a lively group discussion featuring Walmart’s Blair Cromwell, Fisher House Foundation’s Kerri Childress, Aetna’s Ethan Slavin and BRG’s Jane Barwis and Cindy Rahman to hear how they’re tackling local engagement.
You will learn:
- Why including a hyper-local approach can unlock successful outcomes for your cause campaign
- Where you might find undiscovered assets that will help you build a strategic local communications plan
- Best practices for creating authentic brand advocates out of trusted local sources
- The powerful, yet often missed, role of media relations in your local market approach
- Common obstacles brands face when taking a local approach
- How leading brands are leveraging their assets to tackle local engagement
Jane Barwis, Founder and President, BRG Communications
Jane Barwis is the founder and president of BRG Communications, a 2017 PR Week Outstanding Boutique Agency Finalist, which focuses on health, behavior and social change. As a public relations veteran, Jane has worked with numerous Fortune 500 companies and leading nonprofits to create strategic campaigns that address critical health and social issues, strengthen brand reputation, build awareness, educate consumers and drive positive change.
Cindy Rahman, Senior Vice President, BRG Communications
Cindy Rahman is a senior vice president at BRG Communications. With 15 years of experience in PR and communications, Cindy provides senior counsel and development of strategic programs focused on CSR initiatives, philanthropic giving programs, consumer awareness campaigns and nonprofit brand building. Cindy has worked with a variety of clients including Walmart, Sam’s Club, Fisher House, Heart Rhythm Society and Mass General Hospital.
Kerri Childress, VP of Communications, Fisher House Foundation
Kerri Childress currently serves as the Vice President of Communications for the Fisher House Foundation. She was on the front lines in California when our severely injured troops started coming back from Iraq and Afghanistan and saw first-hand the impact of a Fisher House and the difference it made for veterans, their families and VA staff. A Navy veteran herself, she has been serving veterans in some capacity her entire 36-year career.
Blair Cromwell, Senior Manager of Opportunity, Corporate Communications and Global Responsibility, Walmart
Blair Cromwell is the Senior Manager of Opportunity, Corporate Communications and Global Responsibility for Walmart. Blair manages Walmart’s Global Responsibility Report as well as communications for military programs, women’s empowerment and the U.S. Manufacturing Innovation Fund. Prior to joining Walmart, Blair worked for 10 years as the VP of Communications for Visit Bentonville. She also holds a master’s degree from Vanderbilt University.
Ethan Slavin, Aetna Foundation
Ethan Slavin is a Senior Communications Partner on the Media and Reputation team at Aetna. In this role, Ethan is focused on national media and has provided media relations support for Aetna’s Chairman and CEO for the past four years. He is currently the communications lead for the Aetna Foundation and has led the communications activities behind the Foundation’s “Building Healthier Communities” initiatives over the past year. Ethan has been with Aetna for 13 years in a number of different positions across the Enterprise Communications team. He has a master’s degree from Northeastern University and a bachelor’s degree from Westfield State University.
