Campaign: Share Your Love
Company: E. B. Horn
Nonprofit Partner: Boston Children’s Hospital League
Launch Date: November 20, 2013
Boston-based E.B. Horn Jewelers has launched a holiday cause marketing campaign called Share Your Love. For every smooching photo tagged #EBHolidayKiss on Twitter, Instagram or the company’s Facebook page, $10 will be donated to Boston Children’s Hospital League up to $5,000. E.B. Horn will also be hiding mistletoe in various locations around Boston throughout the months of November and December. The first person to find the mistletoe, snap a kissing photo using #EBHolidayKiss and bring it to the store wins a $150 piece of jewelry.
Finally someone finds a way to turn mistletoe into a cause-based promotion! With the proliferation of photo sharing on social media sites, we’re surprised we haven’t seen more cause campaigns of this ilk. The campaign smartly includes multiple social networks and a simple hashtag to unlock a donation. The addition of an incentivized, in-town scavenger hunt adds another layer of interest to the effort. Our prediction: many more of these ‘selfless for a cause’ to come in 2014.