JetBlue’s VP of CSR and DEI, Icema Gibbs, talks about the airline’s robust corporate disaster giving history, ongoing initiatives and gives insights on how to develop your own disaster response.
Like last week, today’s episode is a re-run and we’re talking about JetBlue’s corporate disaster response and initiatives with JetBlue’s VP of CSR and DEI, Icema Gibbs.
Because this episode featuring JetBlue is one of our all-time most popular episodes and because the topic is timely as we traverse through wildfire season, hurricane season and the pandemic we find ourselves in.
Tune in to today’s episode to learn all about:
- JetBlue’s top priorities after a disaster event: crew members, customers and community
- The different phases of disaster recovery and the importance of empowering a local community to get back on its feet
- Why more collaboration between companies is critical in a disaster and the steps JetBlue has taken to form tighter alliances
- What JetBlue looks for in nonprofit partners: like-minded organizations that are nimble, flexible and align with the JetBlue brand
- And much more
So buckle up and get ready to dive in! This show was originally released in October of 2018.