SC Johnson, the maker of household products like Pledge®, Glade®, OFF!®, and Ziploc®, today announced an acre-for-acre matching challenge to help protect the Amazon rainforest. Protecting an acre of tropical forest through Conservation International costs just $25. SC Johnson will match donations up to 5,000 acres.
The acre challenge is part of SC Johnson’s partnership with Conservation International (CI) to support the new virtual reality film Under the Canopy, which allows viewers to experience the wonder of the Amazon in 360-degree virtual reality.
SC Johnson Chairman and CEO Fisk Johnson said,
The Amazon rainforest provides a wealth of ecosystem services that are critical for the sustenance of life on this planet…everything from fresh water and fresh air, to carbon sequestration and extraordinary biodiversity, even tourism and recreation. It is not only worth protecting, it is a necessity. We are delighted to help CI educate about and protect Amazonia.