Macy’s and Make-A-Wish will celebrate the eighth annual National Believe Day on December 9, a pinnacle moment of this year’s Believe campaign. Macy’s will commemorate the occasion with a double donation for the Believe letter writing program and the return of Wishes Across America, a day devoted to granting incredible wishes for children across the country with life-threatening medical conditions.
For National Believe Day, Macy’s will offer a double donation, providing an additional $1 per letter to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal. In addition, Macy’s and Make-A-Wish will celebrate Wishes Across America by granting wishes in Macy’s stores across the country, bringing together wish kids and their families, Macy’s employees and local communities. Holly Thomas, group vice president of Cause Marketing for Macy’s, said,
National Believe Day is one of our favorite times of the year, where our partners at Make-A-Wish, Macy’s customers and employees come together to help make wishes come true for wish kids and their families. Along with these incredible wishes, we’re bringing back double donation, which is a huge opportunity to raise an additional $1 million for Make-A-Wish on National Believe Day alone.