Behavioral science teaches us that consumers make larger donations to causes where the impact is closer to home. However, global companies often struggle to tailor their social impact campaigns to the different values of local communities around the world.
In this on-demand webinar, Jeffrey C. Burrell, Head of CSR at Riot Games, shares how they’ve been able to identify the different social values of their users from around the world and use that data to mobilize their community in supporting targeted, local causes in over 20 countries.
In Riot’s last in-game fundraising campaign, their player base raised over $6 million for local charities in less than a month.
You will learn:
- The various research techniques Riot used to understand the social values of different geographies
- The structure and key lessons learned from running a global, digital fundraiser to support over 20 regional charities
- How to incorporate behavioral economics to “nudge” positive behavior and community engagement