Recorded Webinar
The Seismic Shift: How To Elevate Purpose In An Ongoing Crisis
As if a global pandemic weren’t enough to keep brands on their toes, mass demonstrations against systemic racism and social injustice have added another layer of complexity to what all corporate marketers and communications pros originally had planned for 2020.
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Melissa Anderson
President and Co-Founder, Public Good
Under her leadership, Public Good’s AI for Good platform has become the leader in “making news actionable” working with the nation’s leading publishers and brands including CNN, Tribune Media, HuffPost, Vice, Microsoft, Unilever and Danone. Prior to Public Good, Melissa founded a start-up within a start-up with Sittercity’s Employer Program which was acquired in by Bright Horizons, the global leader in employer-sponsored care solutions.
Jennifer Cohan
President And Head Of Social Impact, Edelman
Cohan leads Edelman's largest office. Prior to that, Cohan managed the firm’s global consumer marketing practice, which makes up 25% of its overall revenue and has more than 1,000 staffers. Cohan also led the development of the agency’s Brandshare consumer report.
Aaron Tabas
Head of Creative Strategy and Social Impact, Vox Media, Inc.
An accomplished marketer, strategist and innovator across Digital, Broadcast and Offline channels. Aaron has a proven track record of leading cross-functional teams that launch new products, deliver best in class results and win esteemed industry awards.